Joe Bruce

Writer & Executive Creative Director - Mother, W+K, CP+B

01 Anthropic Hard Questions
02 Nike Own The Floor
03 Nike Never Fade
04 Jamshed There's No Such Thing As Too Jammy
05 Sainsbury's Home is Christmas
06 Nike Have a Beautiful Run
07 Camden Recall
08 Nike LDNR — Nothing Beats a Londoner
09 F1 Welcome to the Edge
10 Nike Like a Lioness
11 Nike Human Race
12 Nike Berlin — Never Done
13 Nike Kids Move
14 Nike Rundown
15 Nike WWC 2019 — Wall of Dreams
16 Nike Hypervenom II — Deceptive by Nature
17 Nike We Run With It
18 Camden Fresh Tour
19 F1 Racing Reborn
20 Bud Light Boxheads
21 McDonald's Canada Family
22 Lurpak Hope
23 National Art Fund — Miss Nothing
24 Paddy Power 2012–2015

About

I studied Graphic Design and Photography at Central St Martins, but later found my voice through writing. I now have over 16 years experience in the Creative advertising industry and have worked on everything from big, global brand platforms, to pioneering social-first campaigns.

I really love what I do and have been fortunate enough to enjoy a career filled with brilliant partners, brave clients, ambitious agencies and shiny awards.

I've spent the last chunk of my life as a CD/ECD, but I still like to get heavily involved in the work and have a passion for mentoring and educating young creative people too.

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2026 – PresentFTC Anthropic & Meta at Mother London
2024 – 2026ECD and Creative Partner at Beyond
2022 – 2024Creative Director Nike at W+K London
2022 – 2024Course Director The Kennedys
2020 – 2022Creative Director Formula 1, McDonalds and Camden Town Brewery at W+K London
2018 – 2020Creative Writer at W+K London
2016 – 2018Creative Director at 101
2012 – 2016Writer and Creative Director at CP+B
2009 – 2012Writer at BMB

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